Volkswagen
VW Virtual Dealer Meeting

An EV for everyone.

Strategy
Animation
Digital
Experiential
Video Production
Virtual
Website

At the height of the pandemic, Volkswagen needed to keep its American dealer network connected. So, seeds expanded the digital communications platform it built for VW Dealers to include an interactive virtual meeting experience. From product reveals in the mountains to executive presentations in the studio, being there was easy.

Volkswagen
new to you
0:30 spot
Volkswagen
new to you: evrpower
0:15 spot
Volkswagen
new to you: evrflex
0:15 spot
Volkswagen
lean on we
3:45
Volkswagen
ID. Buzz Launch Video
2:01

Captured at the live event in Huntington Beach, the reveal video kicked off the day and ran throughout the rest of the evening.

seeds has been responsible for crafting not only the messaging, but the methods to keep the entire dealer network up-to-date with all things VW.

+57%
in email open rate YTD
+41k
registered users YTD
+141k
page views YTD
Volkswagen
audi education partnership
4:35
Volkswagen
Audi Etron GT Reveal
3:59
Volkswagen
Audi the Charge
0:55
Volkswagen
the phoenix branding
1:00
Volkswagen
bell's two hearted
3:03
Volkswagen
power to the people
0:30
Volkswagen
SEASONS
0:30 spot

Delivering results… & then some.

93%
streamers watched ad in full
500k+
streaming impressions in 1st 2 months
72%
target audience reached on Live tv
Volkswagen
sink
0:30 spot
Volkswagen
bathroom
0:30 spot