Thornton & Grooms
Thornton & Grooms Brand Refresh

Escape the sea of sameness.

Art Direction
Branding
Strategy
Digital
Print
Website

Whether it’s composition, color palettes, or clichés, if you’ve seen one HVAC and plumbing brand, you’ve seen them all — just check the stack of brochures in your mailbox. We helped Thornton & Grooms escape that one-dimensional approach by refreshing the brand with an elegant logo and modern design for a more elevated, sophisticated look and feel, allowing them to authentically stand out from national chains and “Dan in a Van” operations.

Thornton & Grooms
new to you
0:30 spot
Thornton & Grooms
new to you: evrpower
0:15 spot
Thornton & Grooms
new to you: evrflex
0:15 spot
Thornton & Grooms
lean on we
3:45
Thornton & Grooms
Life Remodeled 132
1:20
Thornton & Grooms
ID. Buzz Launch Video
2:01

Captured at the live event in Huntington Beach, the reveal video kicked off the day and ran throughout the rest of the evening.

seeds has been responsible for crafting not only the messaging, but the methods to keep the entire dealer network up-to-date with all things VW.

+57%
in email open rate YTD
+41k
registered users YTD
+141k
page views YTD
Thornton & Grooms
audi education partnership
4:35
Thornton & Grooms
Audi Etron GT Reveal
3:59
Thornton & Grooms
Audi the Charge
0:55
Thornton & Grooms
the phoenix branding
1:00
Thornton & Grooms
bell's two hearted
3:03
Thornton & Grooms
power to the people
0:30
Thornton & Grooms
SEASONS
0:30 spot

Delivering results… & then some.

94%
streamers watched ad in full
1M+
streaming impressions in 1st 5 months
83%
target audience reached on Live tv
Thornton & Grooms
sink
0:30 spot
Thornton & Grooms
bathroom
0:30 spot

seeds defined a clear, consistent message that honored T&G’s heritage, while reflecting their forward-thinking philosophy.

Thornton & Grooms
Nanuet Dealer Spotlight
1:35
Thornton & Grooms
Executive Story
0:48
Thornton & Grooms
Employee Spotlight
2:32
Thornton & Grooms
client testimonials
0:15
Thornton & Grooms
karen's story
1:00
Thornton & Grooms
burt's story
1:00
Thornton & Grooms
Vincent's story
1:00
Thornton & Grooms
Carly's story
1:00

2023

2022

2021

Thornton & Grooms
Event reel
1:00
100,000+
square feet of branding

From multi-story clings down to personalized name tags — seeds used every inch of the venue to bring IN IT to life.

1,000+
attendees

seeds helped create an unforgettable experience that engaged, informed, and aligned dealers across the US and Canada.

150+
minutes of content

With executive speeches and dynamic videos, we crafted an inspiring narrative and set the tone for the future of the brand.