Volkswagen
ID. Buzz Global Launch

A little bus generating a lotta buzz.

Video Production
Animation
Art Direction
Digital
Experiential
Virtual

After 20 years of teasing a return to American shores, the VW Bus is back. seeds helped welcome this electrified reincarnation to Surf City using retro design cues to create an animation sequence and opening video that honored its iconic history while and positioning the ID. Buzz as the official vehicle of the future. The finished product officially launched the first-ever "VW Bus Day" and helped reveal the American version to the world — and the drivers and dreamers who will change it (again).

Volkswagen
new to you
0:30 spot
Volkswagen
new to you: evrpower
0:15 spot
Volkswagen
new to you: evrflex
0:15 spot
Volkswagen
lean on we
3:45
Volkswagen
Life Remodeled 132
1:20
Volkswagen
ID. Buzz Launch Video
2:01

Captured at the live event in Huntington Beach, the reveal video kicked off the day and ran throughout the rest of the evening.

seeds has been responsible for crafting not only the messaging, but the methods to keep the entire dealer network up-to-date with all things VW.

+57%
in email open rate YTD
+41k
registered users YTD
+141k
page views YTD
Volkswagen
audi education partnership
4:35
Volkswagen
Audi Etron GT Reveal
3:59
Volkswagen
Audi the Charge
0:55
Volkswagen
the phoenix branding
1:00
Volkswagen
bell's two hearted
3:03
Volkswagen
power to the people
0:30
Volkswagen
SEASONS
0:30 spot

Delivering results… & then some.

94%
streamers watched ad in full
1M+
streaming impressions in 1st 5 months
83%
target audience reached on Live tv
Volkswagen
sink
0:30 spot
Volkswagen
bathroom
0:30 spot

seeds defined a clear, consistent message that honored T&G’s heritage, while reflecting their forward-thinking philosophy.

Volkswagen
Nanuet Dealer Spotlight
1:35
Volkswagen
Executive Story
0:48
Volkswagen
Employee Spotlight
2:32
Volkswagen
client testimonials
0:15
Volkswagen
karen's story
1:00
Volkswagen
burt's story
1:00
Volkswagen
Vincent's story
1:00
Volkswagen
Carly's story
1:00

2023

2022

2021

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

+57%
in email open rate YTD
+41k
registered users YTD
+141k
page views YTD