Volkswagen
ID. Buzz Global Launch

A little bus generating a lotta buzz.

Video Production
Animation
Art Direction
Digital
Experiential
Virtual

After 20 years of teasing a return to American shores, the VW Bus is back. seeds helped welcome this electrified reincarnation to Surf City using retro design cues to create an animation sequence and opening video that honored its iconic history while and positioning the ID. Buzz as the official vehicle of the future. The finished product officially launched the first-ever "VW Bus Day" and helped reveal the American version to the world — and the drivers and dreamers who will change it (again).

Volkswagen
new to you
0:30 spot
Volkswagen
new to you: evrpower
0:15 spot
Volkswagen
new to you: evrflex
0:15 spot
Volkswagen
lean on we
3:45
Volkswagen
ID. Buzz Launch Video
2:01

Captured at the live event in Huntington Beach, the reveal video kicked off the day and ran throughout the rest of the evening.

seeds has been responsible for crafting not only the messaging, but the methods to keep the entire dealer network up-to-date with all things VW.

+57%
in email open rate YTD
+41k
registered users YTD
+141k
page views YTD
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the phoenix branding
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power to the people
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SEASONS
0:30 spot

Delivering results… & then some.

93%
streamers watched ad in full
500k+
streaming impressions in 1st 2 months
72%
target audience reached on Live tv
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sink
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bathroom
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