The Great Lakes Coffee Roasting Company
Great Lakes Branding

Freshly brewed creativity.

Strategy
Branding
Packaging
Website

There's nothing worse than stale coffee. So, The Great Lakes Coffee Roasting Company got seeds grinding on a brand refresh to bring consistency — and cool — online and in-store. From packaging and signage, to swag and pop-up events, seeds helped this Detroit favorite serve global flavor throughout the Midwest.

The Great Lakes Coffee Roasting Company
new to you
0:30 spot
The Great Lakes Coffee Roasting Company
new to you: evrpower
0:15 spot
The Great Lakes Coffee Roasting Company
new to you: evrflex
0:15 spot
The Great Lakes Coffee Roasting Company
lean on we
3:45
The Great Lakes Coffee Roasting Company
ID. Buzz Launch Video
2:01

Captured at the live event in Huntington Beach, the reveal video kicked off the day and ran throughout the rest of the evening.

seeds has been responsible for crafting not only the messaging, but the methods to keep the entire dealer network up-to-date with all things VW.

+57%
in email open rate YTD
+41k
registered users YTD
+141k
page views YTD
The Great Lakes Coffee Roasting Company
audi education partnership
4:35
The Great Lakes Coffee Roasting Company
Audi Etron GT Reveal
3:59
The Great Lakes Coffee Roasting Company
Audi the Charge
0:55
The Great Lakes Coffee Roasting Company
the phoenix branding
1:00
The Great Lakes Coffee Roasting Company
bell's two hearted
3:03
The Great Lakes Coffee Roasting Company
power to the people
0:30
The Great Lakes Coffee Roasting Company
SEASONS
0:30 spot

Delivering results… & then some.

93%
streamers watched ad in full
500k+
streaming impressions in 1st 2 months
72%
target audience reached on Live tv
The Great Lakes Coffee Roasting Company
sink
0:30 spot
The Great Lakes Coffee Roasting Company
bathroom
0:30 spot