Audi of America
Audi e-tron Reveal: the Charge

Catching lightning in a bottle.

Strategy
Video Production
Experiential
Virtual
Art Direction
Branding

seeds led the strategic and creative development for the global debut of the Audi e-tron, the automaker’s first all-electric vehicle. From a breathtaking drone show and projection mapping inspired by Midwest lightning bugs, to executive presentations and a CG-powered reveal, the experience proved electric truly had gone Audi.

Audi of America
Audi the Charge
0:55
Audi of America
the phoenix branding
1:00
Audi of America
bell's two hearted
3:03
Audi of America
power to the people
0:30
Audi of America
SEASONS
0:30 spot

Delivering results… & then some.

94%
streamers watched ad in full
1M+
streaming impressions in 1st 5 months
83%
target audience reached on Live tv
Audi of America
sink
0:30 spot
Audi of America
bathroom
0:30 spot

seeds defined a clear, consistent message that honored T&G’s heritage, while reflecting their forward-thinking philosophy.

Audi of America
Nanuet Dealer Spotlight
1:35
Audi of America
Executive Story
0:48
Audi of America
Employee Spotlight
2:32
Audi of America
client testimonials
0:15
Audi of America
karen's story
1:00
Audi of America
burt's story
1:00
Audi of America
Vincent's story
1:00
Audi of America
Carly's story
1:00

2023

2022

2021