Audi of America
e-tron GT Reveal: LA Auto Show

Ideas as strong as iron, man.

Video Production
Experiential

To reveal its all-electric supercar, Audi needed a super-duper idea. seeds naturally thought of the superest-duperest-superhero: Iron Man (or, Robert Downey Jr. to his friends). We shot and edited a blockbuster conversation between RDJ and super designer Marc Lichte in just three hours to reveal the GT to adoring fans worldwide.

Audi of America
new to you
0:30 spot
Audi of America
new to you: evrpower
0:15 spot
Audi of America
new to you: evrflex
0:15 spot
Audi of America
lean on we
3:45
Audi of America
ID. Buzz Launch Video
2:01

Captured at the live event in Huntington Beach, the reveal video kicked off the day and ran throughout the rest of the evening.

seeds has been responsible for crafting not only the messaging, but the methods to keep the entire dealer network up-to-date with all things VW.

+57%
in email open rate YTD
+41k
registered users YTD
+141k
page views YTD
Audi of America
audi education partnership
4:35
Audi of America
Audi Etron GT Reveal
3:59
Audi of America
Audi the Charge
0:55
Audi of America
the phoenix branding
1:00
Audi of America
bell's two hearted
3:03
Audi of America
power to the people
0:30
Audi of America
SEASONS
0:30 spot

Delivering results… & then some.

93%
streamers watched ad in full
500k+
streaming impressions in 1st 2 months
72%
target audience reached on Live tv
Audi of America
sink
0:30 spot
Audi of America
bathroom
0:30 spot